Competition Toyota stands up against distracted driving
Customers pledge to #TakeTheWheel and drive distraction free this March

London, OntarioCompetition Toyota is taking part in a national campaign to eliminate a growing threat to our community: distracted driving.

Inattention while behind the wheel is a factor in approximately four million vehicle collisions in North America every year (CAA, 2016). As part of the 2017 Auto Dealers Against Distracted Driving campaign, we’re asking our employees and customers to help us bring an end to this dangerous behaviour.

Throughout the month of March, you can make a formal pledge to drive distraction free in the following ways:

  • Visit us in-person at the dealership
  • Pledge on ca
  • Use #TakeTheWheel to make your commitment via social media feeds

Now in its third year, the Auto Dealers Against Distracted Driving Campaign is organized by LGM Financial Services, a leading provider of OEM-branded automotive finance and insurance products.

With the ambitious goal of gathering more than 8,000 pledges, the campaign aims to raise awareness across the country and encourage positive driving habits.

The campaign is generously supported by The Lowe-Martin Group, Canadian AutoWorld, and The Co-operators.

Follow @LGMCanada to stay up-to-date on the campaign.


Media contact:
Name: Sarah Kukovis
Position/Title: Marketing Manager
Dealership Name: Competition Toyota